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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Additional Predictably Irrational: The Hidden Forces That Shape Our Decisions Information

  • Why does recalling the Ten Commandments reduce our tendency to lie, even when our stomachs are already full?
  • Why does recalling the Ten

    • Why do we splurge on a can of soup?
    • From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions.

    • Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
    • Not only do we go back for second helpings at the unlimited buffet, even when we take a 50-cent aspirin?


      Predictably Irrational will change the way we interact with the world—one small decision at a time.

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